Challenging The Stereotypes

One of the priorities of the Social Housing Green Paper is 'Tackling stigma and Celebrating Thriving Communities, challenging the stereotypes that exist about residents and their communities' with the government proposing that we work 'to ensure all staff deliver a good quality of service'

It is easy to blame the media and Governement for the stigma attached to social housing and those who live in it but is this true?

This workshop will ask you to consider your organisation's culture and attitude towards customers.

What with the course cover?

We will:

  • Identify how social landlords and their staff contribute to the negative stereotype of the social housing customer
  • Identify the cultural and behavioural attitudes that need to change within the sector
  • Consider the role of engagement in tackling the stereotypes

What will delegates learn?

This workshop gives delegates the opportunity to reflect on behaviours, language and practices within the organisation that potentially contributes to the stereotyping of social housing tenants.

It is an opportunity to improve practices in terms of customer service and communication with all customers.

Who should attend?

This workshop is suitable for all staff working in the housing organisation, board members and customers.

Trainer profile

The facilitator for this session is Tpas Associate Jackie Grannell. Jackie has worked in the housing sector for 30 years and has been a Tpas Associate for over 10 years. During her career she has managed a sheltered housing services, a leasehold housing service and been a housing manager providing a generic service.  She was also the Project Manager of a £13m regeneration project in Liverpool which involved the demolition of high-rise housing and the creation of an extra-care village for older people.

Jackie has over 17 years experience as a housing consultant and 'Independent Tenant Advisor' (ITA). She is a qualified trainer and teaches and assesses the CIH Professional Practice Certificates. She brings her experience of being an employee, board members and a customer of the social housing sector.


Thu 16th Jan 2020, 10:00am - 3:00pm

Venue Details


., ., Manchester, ., .


Challenging the Stereotypes 160120 Mcr
Membership Staff Tenant
Members £100.00 £100.00
Non-Members £175.00 £175.00

Event Contact

Name: Helen Phillips


Phone: 0161 868 3522

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