Behavioural Insights

As behavioural insights specialists, we can help you understand how you can apply the latest behavioural insights evidence to challenge the culture, habits and behaviour that affect the way tenants experience and respond to the services you offer.

For many years the retail, insurance, finance and health and safety sectors have harnessed behavioural science to understand the irrational forces that shape consumer behaviour.

Tpas has developed a method to apply the science for the housing sector. We will work with you to operationally and strategically apply Behavioural Insights theory to help you improve service design and delivery across your organisation.

Together we will create an evidence-based understanding of why tenants and staff behave the way they do, rather than simply designing services based on assumptions.

Download our free behavioural insights ebook

Download 'Innovation in Volunteer Recruitment'; A Tpas Case Study on Behavioural Insights

Our expertise is built upon

  • Being led by a pioneering Behavioural Insights practitioner
  • Testing behavioural insight theories multiple times with a number of trailblazing landlords
  • Our unique history and relationship of working with tenants, landlords and contractors.

We will work with you to identify the support you need, the outcomes you want and the achievements that are important to you.

Working with Tpas will help you

  • Use targeted evidence-based behavioural change interventions
  • Improve and increase tenant engagement
  • Create a lasting legacy and toolkit for ongoing application
  • Build skills and increase knowledge in teams

Customers testimonials

“Excellent. The project was a success for Wandle as it enabled us to achieve our outcomes within timeframe and budget, using a method that is innovative, unique and collaborative. We have increased and widened our pool of engaged customers by 150 more residents. We have a better understanding of residents’ needs, their motivations, communication preferences and the services they wish to improve. We have used the insight gained for other projects”.

Staff member, Wandle

‘The fact that customers were invited to get involved with the project helped put my mind at rest about the ethics. It was definitely worth being involved, it hadn’t occurred to me that HA would involve customers in things like this, I’m glad I was involved”.

Tenant, Greatwell Homes

“Really good – even just going through it – positive learning experience. Great to work with others …. tripled tenant academy take up and had extra attendance of one thousand extra people”.

Staff member, NCH

“The team felt it was useful to understand the behavioural science techniques and the principles behind the trial, and that it would impact some of the wording used on other communications to tenants”.

Staff member, Wolverhampton Homes


“ It was proving difficult to attract younger age groups. Since those sessions NCH changed their approach. The Tenant Involvement Team sent different types of text messages to randomly selected residents whose mobile numbers we had on file asking them to 'opt in'. NCH now have almost 300 new members to their involvement pool”.

Tenant, NCH

At Tpas, we're committed to putting residents at the centre of shaping services. We have the experience, tools and expertise to apply behavioural insights to your organisation, so you can focus on what you do best and provide homes in your communities. 

Get in touch to see how we can help you

Why choose Tpas?

Well established

We've been promoting, supporting and championing tenant involvement and empowerment across England for over three decades

Not for profit

Investing in Tpas means benefitting from the latest tenant involvement policies and practices but also securing and supporting the future of the tenant involvement agenda


We offer the only independent evidence-based accreditation scheme that assesses resident involvement arrangements.

Expert advice

Our shared knowledge, expertise and experience with staff, tenants, landlord and contractors are the building blocks of this organisation.