Nudging Your Way to Increased Tenant Engagement

Now, more than ever, Social Landlords need to be sure that they are hearing the tenants' voice, and traditional ways of encouraging engagement don't always reach everyone. This course will help identify how using Behavioural Insights (or 'nudge') can reach a wider, more diverse number of tenants and achieve their engagement.

Other dates

30 January 2020 - Midlands

4 February 2020 - Manchester

Further details

The course is an introduction to Behavioural Insights with a clear focus on using the approach to increase the number and diversity of engaged tenants. Examples form social housing will be shared and the methodology used to develop new communication messages.

The course will also share early findings from Tpas Trailblazer Proect: 'The Engagement Maximiser', our partnership with Collaborative Change (behaviour change specialists) and five social housing providers.

What will participants learn?

• Why people do the things they do and how this knowledge can be used to attract tenants into engaging with their landlord
• The use of evidence will be explored and how data can be used to not only track outcomes but to help decide who to tailor communication messages for
• Change theory, quantative and qualitative theory insight and the value of co-creation

Who should attend?

Staff responsible for engagement and involvement, insight and data, communication and marketing and performance.

What people have said:

'Gives a brilliant opportunity to look at things differently with great effect'

'Learnt new techniques and theory about behaviour'

'Lots of useful tips about adopting a different approach'

'I would say the best Tpas course I've been on'

Trainer profile

Anna O'Halloran is a long-standing Tpas Associate and Lead Consultant at Collaborative Change (our partner in these sessions) and has for the last few years been focusing on how we can use Behavioural Insights (sometimes known as 'Nudge') to change the way people behave.

For over 30 years Anna has been involved in social housing. During this time she has workd for three LAs, three HAs including the role of Head of Community Development, Tpas, The Audit Commision, Capital and the Chartered Institute of Housing. She is a motivating speaker and regularly speaks at national and regional events throughout the UK. She is an accredited trainer, a certificated mediator, a CIH mentor and regional board member and has an MSc in housing.