Using Behavioural Insights to Increase Involvement

Why tenants don't engage and what do do about it - increasing tenant engagement using behavioural science.

Trainer

Anna O'Halloran (Subject to change)

Overview

Many social landlords are working hard to hear the tenant voice but often find that engagement comes from the same small group of residents. Communications are sent and opportunities are offered, yet response rates remain low.

This course explores why this happens and what can be done differently.

Using behavioural science (often known as 'nudge), the session will show how small changes in how services and communications are designed can make it easier for more tenants to engage and get involved.

Further details

This practical sessions introduces behavioural science through real examples from social housing and beyond.

It will explore how:

• Communicatins can be redisigned to make them more engaging and harder to ignore
• Data can be used to better understand and reach different groups of tenants
• Opportunities for involvement can be framed in ways that feel more relevant and accessible

The course will also draw on findings from the Tpas Trailblazer Project: 'The Engagement Maximiser', alongside real-world examples and trials that have successfully increased participation.

What will participants learn?

• Why tenants don't always engage, even when opportunities are available
• How behavioural science explains real-world decision-making
• How small changes to communication can improve response rates
• How to use data to tailor engagement approaches
• How to design involvement opportunities that appeal to a wider range or tenants

Who should attend?

• Staff responsible for engagement and involvement
• Communications and martketing teams
• Insight, data and performance professionals
• Anyone looking to widen engagement and involvement beyond the 'usual voices'

What people have said:

'Gives a brilliant opportunity to look at things differently with great effect'

'Learnt new techniques and theory about behaviour'

'Lots of useful tips about adopting a different approach'

'I would say the best Tpas course I've been on'

Important Information

The course will run from 9.30am until 1pm on both days.

Please Note: Participants need to attend both days to complete the course.  The timings for the course will be 9.30am until 1pm on each day..

The price is plus VAT.

Cancellation Policy

All cancellations must be made in writing. If you cancel your place less than 7 working days before the training you will incur the full cost.

If you are unable to attend, you can send a substitute delegate at no extra cost.  All substitute delegates must be notified to Tpas in writing.

Once we have received your cancellation in writing we will forward you a confirmation of your cancellation detailing what you will be charged.

Tpas Right to Cancel

We aim to make sure that the training courses run as planned. However, there may be times when, due to circumstances beyond our control, we have to cancel the training. Should this be the case we will give you as much notice as possible. If you have already paid for the cancelled training we will give you a full refund. Should we run the training again, we will give you priority.