Using Behavioural Insights to Increase Involvement

Now, more than ever, Social Landlords need to be sure that they are hearing the tenants' voice, and traditional ways of encouraging involvement don't always reach everyone. This course will help identify how using Behavioural Insights (or 'nudge') can reach a wider, more diverse number of tenants and achieve their involvement.

Further details

The course is an introduction to Behavioural Insights with a clear focus on using the approach to increase the number and diversity of involved tenants. Examples form social housing will be shared and the methodology used to develop new communication messages.

The course will also share findings from Tpas Trailblazer Project: 'The Engagement Maximiser'.

What will participants learn?

  • Why people do the things they do and how this knowledge can be used to attract tenants into being involved with their landlord
  • The use of evidence will be explored and how data can be used to not only track outcomes but to help decide who to tailor communication messages for

Who should attend?

Staff responsible for engagement and involvement, insight and data, communication and marketing and performance.

What people have said:

'Gives a brilliant opportunity to look at things differently with great effect'

'Learnt new techniques and theory about behaviour'

'Lots of useful tips about adopting a different approach'

'I would say the best Tpas course I've been on'

Other Dates

17 & 18 May 2022

Important Information

The course will run from 10.00am and 1.00pm on each date. Delegates must attend both dates to complete the course.

?Cancellation Policy

All cancellations must be made in writing. If you cancel your place less than 7 working days before the training you will incur the full cost.

If you are unable to attend, you can send a substitute delegate at no extra cost.  All substitute delegates must be notified to Tpas in writing.

Once we have received your cancellation in writing we will forward you a confirmation of your cancellation detailing what you will be charged.

Tpas Right to Cancel

We aim to make sure that the training run as planned. However, there may be times when, due to circumstances beyond our control, we have to cancel the training. Should this be the case we will give you as much notice as possible. If you have already paid for the cancelled training we will give you a full refund. Should we run the training again, we will give you priority.

Need to train
a group of people?

in-house could work out more cost effective


Wed 30th Mar 2022, 10:00am - Thu 31st Mar 2022, 1:00pm

Venue Details

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Using Behavioural Insights to Increase Involvement
Membership Staff Tenant
Members £100.00 N/A
Non-Members £150.00 N/A

Event Contact

Name: Helen Phillips


Phone: 0161 868 3500

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